Volume: 19 Issue-01 (January-June) 2024

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DIGITAL BANKING SYSTEM WITH PROSPECTIVE OF CONSUMER AWARENESS OF SBI AND ICICI BANK

ABSTRACT

After the covid 19 pandemic they were a tremendous growth in digital Banking and online Banking system around the world .study was made to build awareness and trust among the digital Banking system in these regions with the consumer adaptation in the digital Banking System . This transformation in transactions with empowers the country economies many recent days many changes took place in the payment system like digital banking system, , Internet Banking, E-cash, Mobile Banking .The objectives of this research paper is to study the positive impact that digitalization of Banking system. The present paper focus on anlaysis of the adaptation level of these digital Banking system by customers. The primary data was collected from 384 respondents in Hyderabad region. The data is collected through the structured questionnaire were analyzed by using statistically by using chi square techniques.

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