Volume: 19 Issue-01 (January-June) 2024

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PLATFORMS OF ONLINE ADVERTISEMENTS AND THEIR EFFECTIVENESS: A STUDY

ABSTRACT

The developments in information technology are pioneering all businesses and firms. Online media advertising is the method of informing people, increase traffic, & trying to engage your clients and prospects through multiple online media platforms. Regardless of the recent growth in digital advertising, this analysis finds the effectiveness of advertising via new trends in online media. However, new trends in online advertising provide us the excellent platform for communicating directly between companies and customers.Internet advertising is more exact, with a user-friendly technique. In latest times, online marketing has emerged in new practices that outperform traditional mediums such as newspapers, television, and radio. Digital advertising is becoming increasingly targeted, personalised, informative, interactive, and social. Multiple communication techniques are used in several social networking platforms such as Facebook, Twitter, and LinkedIn, they have an influence on the customers, and moreover let them connect with advertising statistics provided.Customers become more connected to a product via latest digital advertising channels apart from banner and pop-up ads. Advertising through these channels are important because the majority of the consumers spend so much time on the internet. If you want to have mindshare over people you need to be where they are. The study's goal is to look into the efficiency of online advertisements platforms as a powerful asset for brand building. For this purpose, we investigate the effectiveness of online advertising through various channels of online media, such as company websites, and social networking sites etc.

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