Volume: 19 Issue-01 (January-June) 2024

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GREEN MANAGEMENT STRATEGIES FOR ORGANIZATIONAL SUSTAINABILITY: BALANCING ENVIRONMENTAL STEWARDSHIP AND PROFITABILITY

ABSTRACT

In today's business landscape, the imperative for corporate sustainability has never been more pressing. This paper explores the intricate balance between environmental stewardship and profitability through green management strategies. It delves into the significance of integrating sustainable practices into corporate operations and highlights the challenges and opportunities faced by organizations in achieving this balance. Through an analysis of various researchers and methodologies, this paper offers insights into effective green management practices. Furthermore, it presents findings and recommendations aimed at fostering sustainable development while ensuring economic viability. Ultimately, the paper underscores the critical role of green management strategies in driving corporate sustainability in the modern era.

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