Volume: 19 Issue-01 (January-June) 2024

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DETERMINING THE FACTORS AFFECTING CARBON OFFSET PURCHASE BEHAVIOUR AMONG OMANI PASSENGERS USING THE PLANNED BEHAVIOUR THEORY

ABSTRACT

Carbon offset provides individuals with the opportunity to reduce their emissions by supporting initiatives that avert or eliminate Carbon Dioxide (CO2) from the atmosphere. Several airlines have extended carbon offset to their passengers to alleviate the environmental consequences associated with air travel. Nevertheless, the adoption of carbon offset among passengers, particularly in developing nations, remains limited. This study investigates the factors influencing Purchasing Carbon offset Behaviour (PCOB) among Omani passengers, employing the Theory of Planned Behaviour (TPB). The TPB asserts that individual behaviour is shaped by intention, which is, in turn, determined by Attitude (ATT), Subjective Norm (SN), and Perceived Behavioural Control (PBC). A comprehensive survey was conducted among 482 Omani passengers who had undertaken international and domestic flights from the two main airports in Oman (Muscat and Salalah International Airports). The outcomes of this study indicated that ATT and SN have a positive and substantial influence on PCOB among Omani passengers. Conversely, PBC does not affect PCOB among Omani passengers. The contribution, recommendations, limitations of the research and future studies are discussed at the end of the article.

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