Volume: 19 Issue-01 (January-June) 2024

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THE ROLE OF NEWSPAPERS AS A TOOL OF HEGEMONY IN INDIA

ABSTRACT

This research article explores the intricate relationship between newspapers and hegemony in India. It delves into how newspapers, as a primary source of information dissemination, can be wielded as tools of hegemonic control by various actors in society. Through an analysis of historical contexts, ownership structures, editorial biases, and media practices, this paper aims to elucidate the mechanisms through which newspapers perpetuate hegemonic narratives and ideologies. Furthermore, it discusses the implications of such hegemonic control on public discourse, political participation, and societal norms. By critically examining the role of newspapers in shaping hegemony, this article contributes to a deeper understanding of media power dynamics in India.

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