Volume: 19 Issue-01 (January-June) 2024

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GUIDELINES FOR PROMOTING THE ELECTRIC VEHICLE INDUSTRY WITH BATTERIES IN THE EASTERN ECONOMIC CORRIDOR

ABSTRACT

The automotive industry is classified as an early industry that is important for the development of the country in terms of economy, employment, creating added value, development of automotive technology, as well as the development of other supporting industries. The objective of this research was to study 1) To study the level of promoting the battery electric vehicle industry government policy incentives, Entrepreneurial Strategy and Service System 2) To study the causative factors of government policy, incentives, entrepreneurial strategy and service system Influencing promoting the battery electric vehicle industry and 3) To propose guidelines for promoting the electric vehicle industry with batteries in the Eastern Economic Corridor. This research is a combination of quantitative and qualitative research. The quantitative research included a sample of people involved in developing the potential of the automotive industry in the Eastern Economic Corridor, including car manufacturers, car dealers, auto parts manufacturers, auto parts dealers, 403 samples of car users. Determine the size of the sample, using the criteria of 20 times the observed variable, stratified sampling. Use questionnaires to collect data. Analyze data with structural equation models. For qualitative research Data was collected through in-depth interviews. Qualified personnel from relevant private agencies such as Thai automotive industry association, association of parts manufacturers, automotive institute, federation of industries, electric vehicle manufacturers and EV users, a total of 16 people. and analyze data with content analysis. The results showed that: 1) Promoting the battery electric vehicle industry, Incentives, government policy, The strategy of the integrator and service system is of high importance 2) Government policy, incentives, service system And the strategy of the entrepreneur has a collective influence on promotion the battery electric vehicle industry, respectively and 3) Guidelines for promoting the electric vehicle industry with batteries in the Eastern Economic The corridor looks like an illustrated chart with government policy as the bottom-thrust base, incentives and service system in the middle and entrepreneurial strategy promotes at the upper level. In addition, the promotion of the electric vehicle industry consists of product standards, safety standards, profitability and reduction of environmental pollution. The findings are useful in guiding the promotion of the electric vehicle industry. It is also a guideline for the Ministry of Industry to formulate policies to develop guidelines to promote the electric vehicle industry more effectively.

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