Volume: 19 Issue-01 (January-June) 2024

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THE EFFECT OF E-WALLETS PAYMENT SYSTEM AND IMPACT ON CONSUMER BUYING BEHAVIORS WITH REFERENCE TO ZEN CASH AND FAST PAY IN SULMANIYAH REGION OF KURDISTAN IRAQ

ABSTRACT

During covid 19 pandemic in 2019- 2020 they were a growth in digital payment or E-commerce Transaction & online payment system around the world . The study shows was made to build awareness and trust among the digital payment system in these regions with the consumer adaptation in the digital payment system in this regions. This transformation in transactions with empowers the country economies many recent days many changes took place in the payment system like digital banking system, digital wallets, google pay, phone pay, autopay, fastpay.The objectives of this research paper is to study the positive impact that digitalization of payment system. The present paper focus on anlaysis of the adaptation level of these digital payment system by customers. The primary data was collected from 190 resondansts in sulamaiyah region. The data is collected through the structured questionnaire were analyzed by using statistically by using chi square techniques.

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