Volume: 19 Issue-01 (January-June) 2024

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https://www.yugato.org/index.php/yug/article/view-2024/902

ABSTRACT

The goal of the paper is to look into health communication in relation to maternal health. In health communication, health promotion and health education are frequently used interchangeably. When it comes to providing rural women with information on maternal health, health communicators are crucial. In addition, non-governmental health programs and state governments have a significant influence on the creation, planning, and dissemination of health education resources. Information, Education, and Communication (IEC) has been identified by studies as one of the most effective strategies for resolving inequities and problems related to maternal health. The intelligibility and understandability of the message are critical components of effective communication in the settings of Bageshwar district in Uttarakhand. In order to fill in the gaps in the readability, comprehension, and recognition of information, education, and communication (IEC) material, a longitudinal study was carried out in the Bageshwar district. The study discusses the functionability and organizational structure of primary health centres in context of Information, Education and Communication material.

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